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Google and Bing have been pushing hard on the integration of social features and social networking into their SERPs. The addition of social signals to their algorithms is indicative of the value in creating quality content to engage your web visitors but also emphasises on how valuable link building is to your marketing plan. There Read More »

Just as Bing has done with Facebook, Google is now incorporating Twitter shares within its SERPs. Early last month Google moved the URL from below the Description to appear between the Title and Description values. This move has freed up space in their SERPs to allow for social integration, expanded Site Links and potentially more Read More »

With Twitter use on the rise and people, as well as companies, are becoming aware of the marketing impact by using Twitter, URL shorteners are on the rise. This has given way to Bit.ly offering a pro version to allow for a custom URL. For example, I just recently established the custom “short” domain of Read More »

Twitter has obviously become a powerhouse in the social media arena, with its real-time conversation and community categorization capabilities. Twitter’s use of Hashtags allows for a quick grouping for content of interest. Something that has not gone unnoticed by search engine giant Google. Reportedly, Google will index a Tweet 45 seconds after publication. So how Read More »

One of my soap box speeches when talking with clients about their websites is to look at how much focus they place on their potential or existing customers coming to their site versus themselves. I like to use the analogy of being corned at a party by someone who only talks about themselves and how Read More »